Search Engine Optomization

During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about Schema.org tags. More specifically, I remember Greg Boser remarking about how search engines have come full circle.

First, they gave us meta data. Then they took it away (as a ranking factor). Now, search engines are once again asking us for meta data. His tone did not indicate any type of excitement about the Schema.org announcement or the use of the tags as an SEO strategy.

Other panelists commented on how the Schema.org tags could lead to additional code bloat, and in the end, none of the panelists recommended re-coding your entire site with the new Schema.org tags, as there was very little empirical evidence to support using Schema.org tags as an SEO strategy.

That’s a lot like where we are right now with HTML5. While people have been writing about HTML5 for several years, no one is out there providing evidence about the effects of HTML5 on organic traffic or really even SEO in general.

In fact, none of the well-known SEO blogs or writers are even discussing HTML5 very often, and those writing about HTML5 are all saying the same thing.

What HTML5 Can Offer

• Brings several improvements in usability and user experience
• Has several new tags that will help developers classify important content
• Is awesome for sites rich in media (audio & video)
• Is an amazing alternative to Flash and Silverlight
• Is SEO-friendly when it comes to website crawling and indexing
• Is going to be heavily used for mobile apps and games

So, survey says: HTML5 will someday make everything better. But that someday is not here just yet.

Most bloggers/writers fail to mention an important point: to date, none of the popular Internet browsers fully support all of the features and codes in HTML5. To be clear, today’s browsers will render HTML5, but there are still many aspects of HTML5 that are not fully supported by or compatible with all Internet browsers.

Google & HTML5

On May 22, 2010, Google created a Googledoodle tribute to the Pac-Man video game. It was an animated logo that was also a playable version of Pac-Man. The logo was created with HTML5, and it had a Flash option for browsers that didn’t support HTML5 at the time. I’d bet that the Pac-Man Googledoodle was most Internet users’ first experience with HTML5 and its capabilities.

Personally, I thought it was exciting. For me, it provided a tangible glimpse into the future of the Internet, website browsing, mobile applications and games, and website functionality. On the SEO sides of things, it opened up my imagination even more, and it got me thinking about all the potential that HTML5 would have in the realm of SEO.

But how would Google use HTML5 for SEO? Would Google provide any advantages to websites moving to HTML5?

In a post from Oct-2010, Barry Schwartz brought up HTML5 and Googlebot. Barry cited a Google Webmaster Help thread where Googler JohnMu implied that Google will “wait and see” and “adapt” to HTML5 as it grows in popularity:

In general, we work hard to understand as much of the web as possible, but I have a feeling that HTML5 markup is not yet as widely in use (and in use correctly) that it would make sense for us to use it as a means of understanding content better. As HTML5 gains in popularity and as we recognize specific markup elements that provide value to our indexing system, this is likely to change, but at the moment I would not assume that you would have an advantage by using HTML5 instead of older variants.

While that thread is over a year old, it says a lot about Google’s disinterest in providing any SEO advantages for websites using HTML5. If any of my clients are thinking about moving to HTML5 strictly for the SEO benefits, at this point I don’t think I’d recommend it as an SEO play. I would recommend HTML5 for other reasons, but not strictly for SEO…at this point in time.

If HTML5 is so much better than HTML4, when are we supposed to use it? And when will HTML5 help with my SEO strategy? Those are great questions. I’m glad I asked.

How SEO Benefits From HTML5

I do not want to create the impression that HTML5 is bad for SEO.

For some websites – especially those heavily reliant on Flash – SEO is a godsend. If you have a site that is nothing but Flash, you will definitely see benefits to switching to HTML5.

First and foremost, searchbots will be able to crawl your site and index your content. All of the content that is currently embedded in animations will be readable to search engines. In basic SEO theory, this one aspect of HTML5 will do wonders for your website’s ability to drive organic search traffic.

Another benefit of using HTML5 is that it tends to generate buzz (read: links). On Monday, Facebook launched their long-awaited HTML5 iPad app. Pandora recently launched a new version of their music player in HTML5. Gaming platform Zynga recently launched 3 new HTML5 games that will run on mobile browsers.

More and more stories are being written every day about websites re-launching HTML5 websites and/or HTML5 features. Being on the leading edge of new technology is great for users, but don’t forget about the link-building, press-generating aspects of such moves. It’s all about inbound marketing, right Rand?

Finally, from a usability perspective, HTML5 has the ability to transform how users interact with websites. Websites that are rich in media stand to gain the most, as there are several new elements in HTML5 that allow for easier audio and video streaming, particularly on mobile platforms.

By now, we are resigned to the fact that the iPhone and iPad will never support Flash. But that’s okay – because now we have HTML5! Developers can now embed audio and video without having to worry about browser compatibility and/or platform capabilities.

New Tags For HTML5

For quick reference, here is an HTML5 cheat sheet. If you are familiar with HTML, a lot of the tags look very familiar.

However, there are a few tags I would like to point out, as they will likely be critical to the SEO success of HTML5 websites:

• <article> specifies an independent block of content. The contents of an article tags should be entire self-contained. A blog post or new article could be wrapped in an <article> tag, for example.
• <section> specifies a subsection of a block of content, such as an <article>. If a blog post was broken into several sections by subheaders, each section could be wrapped with a <section> tag. Just as books have chapters, blocks of content can have section.
• <header> could server two purposes: (1) to specify the header of a page or (2) to indicate the header section of a self-contained block of content (an <article>). <header> tags might contain navigation, branding or the document headline.
• <hgroup> is used to wrap a section of headings (<h1> through <h6>). A great example would be an article with both a headline and subheadline at the top:

  <hgroup>       <h1>Main Headline</h1>       <h2>Article tagline or subheading</h2>  </hgroup>

• <footer> is a bit like the <header> tag. It could specific the <footer> of an entire HTML document or the footer of an <article>. This may contain things like footer navigation or meta-data about an article (author, data, etc)
• <nav> is mean to enclose site navigation. This can be used anywhere: main site navigation, previous/next article links, or pagination.
• <aside> is for content related to the parent element in which is resides, but not strictly part of the main document. In other words, could be used on a website sidebar or it could be used within an <article> for special call outs – like the “did you know” call outs found in many books.
• <video> is for video content. Its purpose is to provide a cross-browser compatible way to display video.

Final Thoughts On HTML5

If you are thinking that HTML5 can help with code bloat, you are correct. However, when we combine HTML5 with Schema.org tags, there is actually the possibility for more code per page. Such is life. The Web is getting massive, and there is a mind-boggling amount of content out there.

So when Google and Bing decide that they need more meta data because their super-sophisticated searchbots and index warehouses cannot possibly sort through all the content on the Internet, I say we should help them. And at the same time, why not be nice to our website’s visitors by making websites more fun and easy to use? HTML5 can help us achieve both goals.

Sure, a lot of SEOs will push the boundaries to test the algorithmic weight placed on the new HTML5 tags. Then search engines will constantly update their algorithms to adjust to shortcuts and strategies that SEOs find in HTML5.

You know, it actually sounds a lot like the last 15 years in the SEO world. Except now we don’t have to talk about indexing Flash anymore. Knock on wood.

What is Blog?
Blog is something like anything, your personal feelings, news, opinions, ideas, your personal experience, you are talking about your topics, saving your learning’s, anything it could be anything whatever you putting on the internet. Something you like foot ball, you like cricket, you like eating, sharing your experience, you travel to India or any other countries sharing these experiences may be technical and you wanted to write something about. Anything you write it yourself that is your content. Remember there is different article and blogs. Article is something like writing for others. Blog is something you writing for yourself.
Generally, these are structured elements, frequently updated and organized in a decent manner. The power of the content rests solely in the hands of the owner. A forum is a potent tool to communicate, collaborate and interact with the fellow participants. This communication may include any and many sectors or fields.
Sharing with other users letting them know, you are exposing your scales this is where I am been, this is what I know, this is what I’ve been doing. People are spending more time on internet. So internet what they’re doing is they are chatting, social networking, sharing experiences with other people over the internet.

Why blog submission is important for Seo?
You may not think that this is important, but in reality it is. By having clear and SEO content, your blog will also rank higher when it comes to submission. Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic. Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link, back to the other main pages.  
Blog is something written by each individuals and Google thinks whatever you have written supposing you’re sharing your experience, your feelings, talking about everything, that is the true experience its not the false experience. Talking about travel, review of the product, economic and finance and all, so Google thinks this is the publics view. Wherever there is a public view that seems famous. How people get famous, because public knows. Similar like that Google thinks if majority of the bloggers who write their own experience, economics, travel, food anything technical. That is the best and true review not the false review. That’s the reason blog submission is very much important

Blogs are the effective way to generate traffic as well as boost your website page rank and back links. Blog Submission also helps to keep in touch with the user and customer. You have a blog and also you are good blog poster, but do not have enough readers to read your blog. Submission of blogs in reputable blog directories will increase the visibility and also improves the ranking of the website in different search engines.
.           Once we do the blog submission Google will deduct the pages easily and rate your website which you’re talking about very good. Google will understand the blogs and try to understand what we are talking about. If you’re talking about review of your website they will understand. By this they will give you some values. Google think people views are most important and blogs are people’s personal experience, thinking’s, technical expertise, economical expertise, travel experience and all are the true experience not the fake experience. So they give value to the people. So now blog submission is very much important.

Advantages of Blog Submission:

• Blog submission makes the blog popular..
• Blog submissions increase the number of readers and followers of the blog.
• Blog submission generates traffic towards the blogs.
• Blogs can build the profile of the writer, showcasing the organization as having talent and expertise.
• Freedom of speech
• Share knowledge and experience with other people
• Make friends online

Disadvantages of blogs:

1. Most people don’t have very much to say that’s interesting, they are unable to write down their ideas in a compelling and clear manner.
2. People who have most time to write have least to say, and the people who have most to say don’t have enough time to write it.
3. Blogs are easy to start and hard to maintain
4. As a result, many blogs are not updated, thus damaging rather than enhancing the reputation of the organization.
5. Need to keep it constantly updated otherwise you lose potential readers

What is Blog?
Blog is anything that you share on the web. It may be personal feelings, expressions, saving your learning, anything you put on the internet. It may be travel experiences, Technical, which are your true experiences.
Why blogging is important in SEO?
Blogs are written by individuals about their true experiences. So Google finds out the public view through the blogs. Google will use these blogs to evaluate your site. Thus Google (or any search engine) will deduct your submissions and rank the site. Actually Google first understands the review and assign rankings accordingly. If it is a good review then your rank will be higher.
So Search engines like Google find blog is more important as Technical people giving their review on the product or a Travel expertise blogging on destinations. True contents are the key why the blog is more sought out for by search engines.

Search engine optimization benefits of having a blog.

1. Structured content-This makes it easier to algorithmically categorize content.
2. Crawlable URLs -simpler URL easy for search engine spiders to find and crawl blog content.
3. Internal links- Blogs that post product or service can deep link to product information
4. Inbound link magnet-One of the biggest benefits, blogs link freely to each other
5. RSS- Links to RSS feed using the blog domain name assists in building link popularity
6. Fresh content-Both readers and search engines reward fresh content with repeat visits
7. Active community-Comments and trackback features in blog software encourage interaction
8. Non-Search traffic-Generate substantial amounts of traffic via RSS and links that have NOTHING to do with search engines

Blog could be anything like topics, saving your article, saving your learning, whatever you are putting on internet is called blog. Things you like football, cricket, your travel experience technical you want to know write something about. Anything which you write it yourself that is your content. Difference between article and blog Article is something like you are writing for others. Blog is something that you write for yourself .You are exposing your skills this is where I have been this is what I know this is what I have been doing.
Blogs mainly sets up the platform for blogger to share the experiences of a particular product, site, or travel experiences. Search Engines will use these submissions to assess your site. A search engine will deduct your submissions and rank the site. Search engines first understands the review and assign rankings accordingly. If it is a good review then your rank will be higher.
Blogs naturally attract search engine traffic. Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages. They also have the inherent potential to be well-linked. Suppose you are going to buy a mobile and you want to know the review of the phone you go to a blog site to know the reviews.

Importance of article submission in Search Engine Optimization (SEO)
For writing an article we must understand the services provided by the site. A fantastic way to entice search engines is to write Search Engine Optimization (SEO) friendly. Article writing and submission services have become more important than ever. Write unique, relevant and keyword rich articles for your site. Submit to article sites with a high page rank. We should know who all the users of the site are. This will attract targeted traffic to your website. You will be able to improve your web presence and search engine ranking. We must include title and keywords that the users will search for like best medicine for headache if we are talking about paracetamol.
After which we say how the medicine will cure your headache. Article writers don’t just write on a single domain. It is not necessary that the article writers should be expert in any field.
Things to remember in Search Engine Optimization (SEO)
1. Understand what websites are doing
2. Who are the users?
3. Think in place of those users (keywords)
4. Keywords are given as title
Benefits of submitting article

• Advertising
• Bring traffic to your site
• Generate sales and leads without having a site
• Massive exposure to millions of visitors
• Reach the unreachable
• Get continuous traffic to your website for years

Tips for article submission

• Confused on where to submit the articles as well as where to submit the articles. Reality is the platform used to submit the articles is not as important as the process.

• A proper strategy while submitting the articles. Submission of articles to less popular directories can be a better strategy.

• Instead of submitting your articles to hundred of article directories using automation tools to speed up the submission process is more beneficial for anyone using the article submission services.

When you write Search Engine Optimization(SEO) driven relevant articles the next step is to submit these articles either using article submission software or through article marketing services. Articles can be posted in the article directories by article submission software which is the easiest and fastest method of article submission. It is less expensive and less time-consuming.

There are many advantages and uses of publishing articles on the Internet. Through the means of articles the visitors get to know about an entrepreneur’s business. You can spread a word about your enterprise through the articles. It enables a marketer to establish the reputation as an expert in his field. It also enhances the brand recognition of the company in the market. As anyone can have access to internet, marketer can fetch the customers from any part of the world. This takes the business of the entrepreneur at an international level. If the articles are keyword rich you can allure maximum targeted traffic to your site.

What is SEO?

Search Engine Optimization is the process of making your Web site as easy to find as possible for search engines and, through them, your clients and customers.
For that to happen, your Web pages have to contain the keywords and phrases most likely to be used when a customer enters search requests in an engine, and your pages must be organized in way that’s most “friendly” to those high-tech seek-and-find services.

There are two dominant types of search engines:

Crawler-Based - Google, Yahoo, MSN, Live.com and other top search engines operate automatically, coming up with their rankings by sending “spiders” out to “crawl” Web sites, analyze their contents and rank them according to how likely they are to have what users want.

• Human-Powered Directories - These depend on Web site owners or someone working on their behalf to manually enter their listings, or enough information for directory editors to look over the site and write their own reviews. If you don’t submit your site to these directories, it won’t show up when they’re searched.

How SEO Works
Most crawler-based search engines have three key ingredients:

The spider or crawler that seeks out a Web page, reads it and follows links to other pages on the site. These powerful little tech-mites return every few weeks to look for changes and adjust results.

An indexed archive where all content uncovered by the spiders is stored. Also known as the catalog, it contains a copy of every Web page found, and is updated as a Web site changes or grows – for example, when you add new products.

Software that zips through the index database to “match” search requests and rank them by relevance. Because most crawler-based search engines use their own technology, search results vary between them.

How Search Engines Rank Web Sites
Unlike a human archivist or librarian, Internet search engines don’t interact with users and ask for more details, or use judgment and past experience to rank Web pages.
Instead, they rely on mathematic formulas called “algorithms.” Despite what you may hear, nobody but the search engine owner knows exactly how their algorithm works.
But they do follow a universal practice known as the keyword location/frequency method. Search engines look over your Web site to see if the search keywords show up at the top your pages, in the headlines or the first few lines of text content.
They assume that any page relevant to a given search topic will mention those magic words right from the start. “Frequency” is how often keywords appear in relation to other words on a Web page. Those with higher frequency are given more relevance, and higher rankings.

Some Cautions
Nobody, repeat, nobody can guarantee you top rankings – much less the top slots – on Google or other major search engines. Some providers claim to have “unique” relationships with them, or an “inside” source that will get your Web site to prime time. Don’t believe it.
The simple truth is that you can’t “buy” your way to the top, because position is never sold. One scam promises top placement, but gets your site only in lists of paid ads, not overall search results, where you need to be.
Note: Rigging the system like making white text (repeating the same keyword on a white background) can actually hurt your placement.
Just as you went shopping for storefront software in Step 6, take your time and look around for quality SEO software packages:

Check in with SEO discussion boards or online forums to see what current users are saying and draw on their advice. Ask the SEO provider if it reports any violations of search engine guidelines it finds to Google’s anti-spam project.

To gauge SEO specialists’ trustworthiness, ask for a money-back guarantee or some other refund if you’re not happy with their work – and get it in writing.

SEO Best Practices
Boosting your Web site’s visibility is a very competitive game, and you should assume that rival sites are playing it.
No worries. Here are some well-proven ways to optimize your Web site’s visibility:
Get the most from your URL
Be specific and creative with your domain name. Use one that uniquely identifies your company and your brand.
Create search-friendly page titles
Be sure to use relevant keywords first in your page titles, and keep them under 60 characters.
Don’t use “home page” in your title
Studies show it decreases your Google ranking.
Highlight your keywords
Be sure the individual words and phrases are in the meta tag description of your site, which you build into the code with your design or site-builder software. The description should be no more than 200 characters long.
Focus on density
Use multiple key words in a coherent, creative and compelling way on your pages. Be sure your keyword “density” is never more than 5 percent for pages with a lot of text, or 10 percent for pages with little copy, or your rankings could nosedive. SEOChat.com has a free keyword density tool.
Emphasize your text links
The wording of the links on each of your Web pages is one of the most important requirements of SEO, and will significantly affect your search engine ranking. They should always include relevant keywords.
Avoid “spamalot” syndrome
Search engines will drop your site if they think you’re “spamming” – and using any of these things:

1. Meta refresh tags
2. Invisible text
3. Irrelevant keywords in the title and meta tags
4. Excessive repetition of keywords
5. Identical or nearly identical pages
6. Submitting to an inappropriate directory category
7. A dizzying slew of links that are of low value

Who and What to Avoid

1. Google’s Webmaster Help Center is a rich source of information not only for optimizing your new business Web site, but to learn the SEO practices and providers to avoid. Be sure to include it in your research. The Web isn’t just crawling with search spiders, but also with scam artists.

SEO Maintenance
The Web never stops buzzing with change, so search engine optimization has to be continually tended to keep up. Simply put, it can always be done better.

Here are some excellent sources of help:

1. The Search Agency
2. Google Webmaster Help Center
3. SEO Consultants.com
4. CafePress Tutorials
5. SEOChat.com
6. UsingEnglish.com
7. Web Workshop
8. HighRankings.com
9. Association of Search Engine Professionals

Reference: 11 Steps to create A Successful Website

Search Engine Optimization is process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

Mainly there are two types of SEO they are organic and algorithmic.Organic Search Engine Optimization can be defined as the use of search engine that help to draw traffic by certain complex methods and techniques. These techniques chiefly includes processes that enables a website to attain higher search engine rankings via certain changes that makes it more search engine friendly and also considers the off page factors like relevance and quality of incoming links. So how will we increase the number of visitors on our site?

Three major components we need to make a SEO are mainly Quality, Media and Marketing. Suppose you go out for lunch and you have two options: one to go to a nearby hotel which is cheap, two another hotel of a higher class a km. away which is costlier but comfortable.  But both hotels’ food tastes the same.

So an obvious choice would be to go to the one nearest. This may be the same for the customers searching for your site. The customers need the same service cheaper and faster.

Search Engine optimization is a highly competitive field which needs a   good knowledge of working of search engine algorithms and how the robots work. In this process there will be good SEO’s and bad ones. Good SEO’s use only the legal ways to optimize the page. But in the case of bad SEO   hey use illegal methods and prevent the deserving sites from coming up the list.

Basically local sites are more sought out for so that people may market their products in their area. So the main search engines used are Google, yahoo and Bing. Every Search Engine contains a web spider. The main thing is that we have to provide the right keywords for the search engines to find out our site. The Search engines only traverse through maximum 15 lines of code on the site so we have to include the keywords on the beginning itself.

When a particular customer searches for the site if it is a job site it should provide the exact page they want to navigate to and not the Home page of the site. This would improve your rankings of your site on the search engines and thereby increases the incoming traffic .So the keywords play a major role in this process.

Conclusion

• SEO mainly improve the quality of traffic on the site.
• Three major components needed are quality, media and marketing.
• Customers of the site always look for faster, cheaper and better services.
• SEO’s include good and bad ones

Good SEO>>Uses only legal ways to improve ranking.

Bad SEO>>Uses illegal ways, prevent deserving sites to go up.

• Local sites are more sought for than international ones to market their products in local areas.
• We need keywords to lead the customers to our site and to the exact page the customers seeks for.
• We provide keywords at starting of the site as the search engines read only first 15 lines of code.

Search Engine Optimization (SEO Introduction)

Search engine optimization is a method of making your web site search engine friendly and to make it rank high in the search engines.  If your site is not search engine friendly, you might be losing a lot of traffic that you’re not even aware of.  Remember, besides visitors typing in "www.yourwebsite.com" and back link referrals; search engines are the only way people can find your site. The reason is because; I haven’t started working on marketing my site.). When a Search Engine searches the “web” it’s actually only searching stored pages on its own server and cross-referencing them with its algorithm per the keywords that are entered into the search box.

Through Media and Marketing, people will come to know that our site is providing good quality services with cheaper price than any other. (for e.g. if you are in Trivandrum you are looking for good quality shoe in your area you won’t go to kollam which is kilometers away from Trivandrum for the similar quality shoe). When it comes to people we've heard it said that good thing is on the inside.  In case if your website is not placed in these few pages than your website carries no    worth as there are less chances of it getting browsed on a regular basis.

SEO is not purchasing item or purchasing the No. #1 spot through any search engines and claiming that my website have ranked No. #1 spot in the various search engines like Google, yahoo, aol, rediff etc…. If my  website currently ranked the number #10 spot in the yahoo for the search, then we will think how we can get our site to top not only the top that means fourth or fifth but also to grab the No. #1 spot. At this kind of situation we need the help of SEO (Search Engine Optimization). With the help of Seo I’ll be quite impressed to see that my site grabs the top spot.

Search Engine Optimization gives you some kind of practices and techniques that gives your site to get top of the list. If you have quality, good knowledge in the keywords SEO can helps the sites promotion. If you are a senior SEO or an experienced person in rare keywords, you do not have to do a lot get good placement. But in some cases, if you really want to be at the top, you need to pay special attention to SEO and spent some amounts of time and effort to it. SEO process when performed well in place will have non stop sales opportunities for the business.

Keywords can tell you what is important to your target audience. If you choose the correct keyword (keyword is the most important in the SEO) in the first place it makes the whole optimization process so much easier…. In this time of optimization, SEO can help you, how to optimize your web site for better start to choose 3 or 4 keywords you would like your website to a well rank. Keywords are to be very short and not to be very specific (e.g. "pen" or "paper"). These keywords are very difficult to give the No. #1 spots because so many other websites are having this kind of article or more that mentions pens. If a keyword is ranked well, you will be receiving a more number of traffics.

People doing these kinds of searches know exactly what they want to do (e.g. "used ball point parker pen"). These kinds of keywords are less competitive and are easier to rank in the search engines. In this time you will need to have specific keywords i.e. equal to No.#1 rank for a keyword.  It is very true because SEO does help in the promotion of sites and it requires some technical knowledge. If you’re doing something or plan to do something in basic SEO you have to understand what the important things in the SEO are.

Conclusion

1. Through media and marketing we can get more visitors for our site.
2. Choosing the right keyword is an essential part in SEO.
3. The keywords should be less competitive to receive more traffic.
4. Due to the process of optimizing the internet traffic increases and a well designed website have more   chances to get higher amount of traffic.

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO has proven to be one of the most cost-effective forms of marketing available. SEO services are suffering a lot of in the cyberspace. For the proper optimization procedure, a genuine SEO company has to be considered. So we can consider that SEO services have a lot of advantage in the development of a business.  SEO Services are designed to get your website a top ranking in the results of search engines for any given keyword. To improve your website traffic with expert web marketing, we have use SEO services. So submit your website to hundreds of search engines, directories and links pages.

SEO Web Services:

Article Submission

Article Submission is the way to promote your website and link that produces real results almost immediately. Now you can submit your article to us and we will submit them for you to more than 340 article websites. Article submission to our directory is absolutely free; you don't have to pay in order your piece to be taken into consideration.  By using our service and the power of article marketing, you can reach tens of thousands of potential prospects for your business over the short-term, and millions over the long-term with a consistent article marketing campaign.

Here there is a rules while submitting the article

• You may not submit articles written by other authors and the content must be unique.
• No rebranded articles allowed, you must be the sole copyright holder for each article you submit.
• Articles written by a ghost writer are perfectly acceptable as long as they are being used only by yourself.
• Articles must be spell checked and proof read for grammatical errors prior to submitting.
• Write the good article content so that it would be better to read and collect the information
• And lastly, please make sure that the article you are submitting relates to the content and purpose of our website. Note: We also like clean humor, family stories, stories of interest to break the monotony.

Blog Submission:

Blog is a personal online journal that is frequently updated and intended for general public consumption, Blog is a useful source to get more information about a particular product or service. It is one of the most important technique of Web marketing today. Though at the initial stage blogs were used mainly by individuals as an online journal or diary, it has now become a vital marketing tool for promoting and marketing the service or the product of a business organization. Our blog writers can write on any subject and Submit your website blog to major search engines for indexing.

Some of the Tips while Submitting the Blog

• Firstly you must submit your blog to free blog submission directory in order to improve your page rank.
• Give the maximum amount of information with the least amount of words
• People like to know what to expect, once you have settled on a style for your audience stick to it.
• Good writing is in the editing. Before you hit the submit button, re-read your post and cut out the stuff that you don’t need.
• We treat blogging as a continuous process and therefore, we offer a steady flow of quality content to each blog.

Directory Submission :

Directory link is nothing but, Submitting the Web link to the various sites to promote our website. Directory submission service by experience and professional SEO Company. We offer Cheap & affordable Manual Directory submission to quality, Directories are places where users go to find websites, just like they do with search engines. There are 4 types in Directory Link Submitting; They are Free Reciprocal Directory Link Submission, Paid Reciprocal Directory Link Submission and Free Directory Link Submission. But we are giving Free Directory Link Submission to place your links.

Some Tips for Directory Submission

• Determine the best description for your web site for each directory.
• Verify your site is not already listed in the directory. If you have a new site it is not likely that it exists within any directories.
• Choose the correct directory category: this is what adds value to the directories (organization).
• Give the Proper Title, Keywords, URL and Description for Page rank.

Rss Submission

Rss means Really Simple Syndication or Rich Site Summary, this handy service is revolutionizing the way we search for content. RSS feeds benefit those who actually own or publish a website as well, since site owners can get their updated content to subscribers fast by submitting feeds to various XML and RSS directories. We hand submit your RSS Feeds and Blogs to top ranked RSS and Blog directories online.

Tips for Rss Submission

• Be sure the document is simple and does not need to be deciphered using a dictionary or style sheet.
• Ensure that every page is reader.
• Pages must be usable by people with disabilities.
• Pages must be user friendly to the young and old.
• Pages should be accessible to people with slow internet connections.

4. Building a Traffic-Worthy Site

One of the most important (and often overlooked) subjects in SEO is building a site deserving of top rankings at the search engines. A site that ranks #1 for a set of terms in a competitive industry or market segment must be able to justify its value or risk losing out to competitors who offer more. Search engines' goals are to rank the best, most usable, functional, and informative sites first. By intertwining your site's content and performance with these goals, you can help to ensure its long-term prospects in the search engine rankings.

Usability

Usability represents the ease-of-use inherent in your site's design, navigation, architecture, and functionality. The idea behind the practice is to make your site intuitive so that visitors will have the best possible experience on the site. A whole host of features figure into usability, including:

• Design
  The graphical elements and layout of website have a strong influence on how easily usable the site is. Standards like blue, underlined links, top and side menu bars, logos in the top, left-hand corner may seem like rules that can be bent, but adherence to these elements (with which web users are already familiar) will help to make a site usable. Design also encompasses important topics like visibility & contrast, affecting how easy it is for users to interest the text and image elements of the site. Separation of unique sections like navigation, advertising, content, search bars, etc. is also critical, as users follow design cues to help them understand a page's content. A final consideration would also take into account the importance of ensuring that critical elements in a site's design (like menus, logos, colors, and layout) were used consistently throughout the site.

• Information Architecture
  The organizational hierarchy of a site can also strongly affect usability. Topics and categorization impact the ease with which a user can find the information they need on your site. While an intuitive, intelligently designed structure will seamlessly guide the user to their goals, a complex, obfuscated hierarchy can make finding information on a site disturbingly frustrating.

• Navigation
  A navigation system that guides users easily through both top-level and deep pages and makes a high percentage of the site easily accessible is critical to good usability. Since navigation is one of a website's primary functions, provide users with obvious navigation systems: breadcrumbs, alt tags for image links, and well-written anchor text that clearly describes what the user will get if he or she clicks a link. Navigation standards like these can drastically improve usability performance.

• Functionality
  To create compelling usability, ensure that tools, scripts, images, links, etc. all function as they are intended and don't provide errors to non-standard browsers, alternative operating systems, or uninformed users (who often don't know what/where to click).

• Accessibility
  Accessibility refers primarily to the technical ability of users to access and move through your site, as well as the ability of the site to serve disabled or impaired users. For SEO purposes, the most important aspects are limiting code errors to a minimum and fixing broken links, making sure that content is accessible and visible in all browsers and without special actions.

• Content
  The usability of content itself is often overlooked, but its importance cannot be overstated. The descriptive nature of headlines, the accuracy of information and the quality of content all factor highly into a site's likelihood to retain visitors and gain links.

Overall, usability is about gearing a site towards the potential users. Success in this arena garners increased conversion rates, a higher chance that other sites will link to yours, and a better relationship with your users (fewer complaints, lower instance of problems, etc.). For improving your knowledge of usability and the best practices, I recommend Steve Krug's exceptionally impressive book, "Don't Make Me Think"; possibly the best $30 you can spend to improve your website.

Professional Design

Elegant, high quality, high impact design is critical to gaining the trust of your users. If your site appears "low budget" or only marginally professional, it can hurt the chances of gaining a link and, more importantly, the chances of engendering trust in your visitors. The first impression of a website by a user occurs in less than 7 seconds. That's all the time you have to convey the importance and authority of your company through the site's design. I've prepared two examples below:

Authoring High Quality Content

Why Should a Search Engine Rank Your Site Above All the Others in its Field?

If you cannot answer this question clearly and precisely, the task of ranking higher will be exponentially more difficult. Search engines attempt to rank the very best sites with the most relevant content first in their results, and until your site's content is the best in its field, you will always struggle against the engines rather than bringing them to your doorstep.

It is in content quality that a site's true potential shows through, and although search engines cannot measure the likelihood that users will enjoy a site, the vote via links system operates as a proxy for identifying the best content in a market. With great content, therefore, come great links and, ultimately, high rankings. Deliver the content that users need, and the search engines will reward your site.

Content quality, however, like professional design, is not always dictated by strict rules and guidelines. What passes for "best of class" in one sector may be below average in another market. The competitiveness and interests of your peers and competitors in a space often determine what kind of content is necessary to rank. Despite these variances, however, several guidelines can be almost universally applied to produce content that is worthy of attention:

• Research Your Field
  Get out into the forums, blogs, and communities where folks in your industry spend their online discussion time. Note the most frequently asked questions, the most up-to-date topics, and the posts or headlines that generate the most interest. Apply this knowledge when you create high-quality content and directly address your market's needs. If 10,000 people in the botany field are seeking articles that contain more illustrated diagrams instead of just photos, delivering that piece can set your content (and your site) apart from the competition.

• Consult and Publish in Partnership with Industry Experts
  In any industry, there will be high-level, publically prominent experts as well as a second tier of "well-known in web circles" folks. Targeting either of these groups for collaborative efforts in publishing articles, reviewing your work or contributing (even via a few small quotes) can be immensely valuable. In this manner, you can be assured that your content is both link and visitor-worthy. In addition, when partnering with "experts", exposure methods are built-in, creating natural promotion angles.

• Create Documents that Can Serve as One-Stop Resources
  If you can provide a single article or resource that provides every aspect of what a potential visitor or searcher might be seeking, your chances for success in SEO go up. An "all-in-one" resource can provide more opportunities than a single subject resource in many cases. Don't be too broad as you attempt to execute this kind of content creation - it's still important to keep a narrow focus when you create your piece. The best balance can be found by putting yourself in the potential users' shoes - if your piece fits their needs and covers every side of their possible interests while remaining "on-message," you're ready to proceed.

• Provide Unique Information
  Make sure that when you design your content outline, you include data and information that can be found nowhere else. While collecting and amalgamating information across the web can create good content, it is the unique elements in your work that will be noticed and recommended.

• Serve Important Content in a Non-Commercial Format
  Creating a document format that is non-commercial is of exceptional importance for attracting links and attention. The communities of web and content builders are particularly attuned to the commercialization of the web and will consciously and sub-consciously link to and recommend resources that don't serve prominent or interfering advertising. If you must post ads, do so as subtlety and unobtrusively as possible.

• One Great Page is Worth a Thousand Good Pages
  While hundreds or dozens of on-topic pages that cover sections of an industry are valuable to a website's growth, it is actually far better to invest a significant amount of time and energy producing a few articles/resources of truly exceptional quality. To create documents that become "industry standard" on the web and are pointed to time after time as the "source" for further investigations, claims, documents, etc. is to truly succeed in the rankings battle. The value of "owning" this traffic and link source far outweighs a myriad of articles that are rarely read or linked to.

Link Bait

When attempting to create the most link-worthy content, thinking outside the box and creating a document, tool or service that's truly revolutionary can provide a necessary boost. Even on corporate image or branding sites for small companies, a single, exciting piece of content that gets picked up en masse by your web community is worth a small fortune in public relations and exposure. Better still, the links you earn with an exciting release stay with your site for a long time, providing search visibility long after the event itself has been forgotten.

With content that generates links becoming such a valuable commodity, creating solely for the purpose of gaining links has become a popular practice for talented SEOs. In order to capitalize on this phenomenon, it's necessary to brainstorm. Below are some initial ideas that can help you build the content you need to generate great links.

• Free Tools
  Automated tools that query data sources, combine information or conduct useful calculations are eminently link worthy. Think along the lines of mortgage calculators and site-checking tools, then expand into your particular area of business/operation.

• Web 2.0 Applications
  Although the term Web 2.0 is more of a buzzword than a technicality, applications that fit the feature set described by the O'Reilly document do get a fantastic number of links from the web community and followers of this trend. Think mashups, maps, communities, sharing, tagging, RSS, and blogs.

• Collaborative Work Documents
  Working in concert with others is a good way to produce content more quickly and with generally higher quality. If you can get high-profile insiders or several known persons in an industry to collaborate, your chances for developing "link-bait" substantially increase.

• Exposes of Nefarious Deeds
  Writing a journalistic-style exposé detailing the misdeeds of others (be they organizations, websites, individuals or companies) can generate a lot of links and traffic if done in a professional manner (and before anyone else). Make sure you're very careful with these types of actions, however, as the backlash can be worse than the benefit if your actions provoke the wrong type of response.

• Top 10 Lists
  Numbered lists (of tips, links, resources, etc.), particularly those that rank items, can be a great way to generate buzz. These lists often promote discussion and thus, referencing.

• Industry-Related Humor
  Even the most serious of industries can use a bit of humor now and again. As with exposés, be cautious not to offend (although that too can merit mentions) - use your knowledge of stereotypes and history inside your market to get topical laughs and the links will be yours.

• Reviews of Events
  Industry gatherings, from pubcrawls to conferences to speeches and seminars, can all garner great links with a well-done review. Write professionally, as a journalist, and attempt to use as many full names as possible. It's also wise to link out to all the folks you mention, as they will see the links in their referral logs and come check you out.

• Interviews with Well-Known Insiders
  Anyone inside an industry whose name frequently appears in that industry's internal press is a great candidate for an interview. Even if it's a few short questions over email, a revealing interview can be a great source of links, and esteemed professionals are likely to answer requests even from smaller sources, as they can benefit from the attention, too.

• Surveys or Collections of Data
  Offering large collections of industry data culled from polling individuals, an online survey, or simply researching and aggregating data can provide a very link-worthy resource.

• Film or Animation
  Particularly in industries where video clips or animations are rare (i.e. Geology, not Movie Reviews), a high quality, entertaining, or informative video or animation can get more than a few folks interested.

• Charts, Graphs, or Spreadsheets
  These standard business graphics should certainly include analysis and dissection, but can provide a good source of links if promoted and built properly.

• High Profile Criticism
  Similar to the exposé system, well-written critiques of popular products, companies, sites, or individuals in a sector have the ability to pull in quite a few links from folks who agree and disagree.

• Contests, Giveaways, and Competitions
  Giving away prizes or public awards (even if they're just website graphics) can get a lot of online folks interested and linking.

• Trend-Spotting
  Identifying a story ahead of the crowd is commonly called "scooping" in journalism. Do this online, and all (or many) blog posts on the subject will reference your site as the first to "call it."

• Advice from Multiple Experts
  If you're creating an article that offers advice, pulling opinions from the well-known experts in the industry is a great way to make sure links flow your way. The experts themselves will often be inclined to link.

There are dozens of other great ways to get bloggers, writers, and website editors in your field to add links to your site. Imagine yourself as an industry blogger, seeking to cover the most exciting, unique trends and pages in the sector. If this individual stumbled across your content, would they be likely to write about it? If the answer is yes, it qualifies as link-bait.

Critical Components of Optimizing a Site

Each of the following components are critical pieces to a site's ability to be crawled, indexed, and ranked by search engine spiders. When properly used in the construction of a website, these features give a site/page the best chance of ranking well for targeted keywords.

Accessibility

An accessible site is one that ensures delivery of its content successfully as often as possible. The functionality of pages, validity of HTML elements, uptime of the site's server, and working status of site coding and components all figure into site accessibility. If these features are ignored or faulty, both search engines and users will select other sites to visit.

The biggest problems in accessibility that most sites encounter fit into the following categories. Addressing these issues satisfactorily will avoid problems getting search engines and visitors to and through your site.

• Broken Links - If an HTML link is broken, the contents of the linked-to page may never be found. In addition, some surmise that search engines negatively degrade rankings on sites & pages with many broken links.

• Valid HTML & CSS - Although arguments exist about the necessity for full validation of HTML and CSS in accordance with W3C guidelines, it is generally agreed that code must meet minimum requirements of functionality and successful display in order to be spidered and cached properly by the search engines.

• Functionality of Forms and Applications - If form submissions, select boxes, javascript, or other input-required elements block content from being reached via direct hyperlinks, search engines may never find them. Keep data that you want accessible to search engines on pages that can be directly accessed via a link. In a similar vein, the successful functionality and implementation of any of these pieces is critical to a site's accessibility for visitors. A non-functioning page, form, or code element is unlikely to receive much attention from visitors.

• File Size - With the exception of a select few documents that search engines consider to be of exceptional importance, web pages greater than 150K in size are typically not fully cached. This is done to reduce index size, bandwidth, and load on the servers, and is important to anyone building pages with exceptionally large amounts of content. If it's important that every word and phrase be spidered and indexed, keeping file size under 150K is highly recommended. As with any online endeavor, smaller file size also means faster download speed for users - a worthy metric in its own right.

• Downtime & Server Speed - The performance of your site's server may have an adverse impact on search rankings and visitors if downtime and slow transfer speeds are common. Invest in high quality hosting to prevent this issue.

URLs, Title Tags & Meta Data

URLs, title tags and meta tag components are all information that describe your site and page to visitors and search engines. Keeping them relevant, compelling and accurate are key to ranking well. You can also use these areas as launching points for your keywords, and indeed, successful rankings require their use.

The URL of a document should ideally be as descriptive and brief as possible. If, for example, your site's structure has several levels of files and navigation, the URL should reflect this with folders and subfolders. Individual pages' URLs should also be descriptive without being overly lengthy, so that a visitor who sees only the URL could have a good idea of what to expect on the page.

Search-Friendly Text

Making the visible text on a page "search-friendly" isn't complicated, but it is an issue that many sites struggle with. Text styles that cannot be indexed by search engines include:

• Text embedded in a Java Application or Macromedia Flash file
• Text in an image file - jpg, gif, png, etc
• Text accessible only via a form submit or other on-page action

If the search engines can't see your page's text, they cannot spider and index that content for visitors to find. Thus, making search-friendly text in HTML format is critical to ranking well and getting properly indexed. If you are forced to use a format that hides text from search engines, try to use the right keywords and phrases in headlines, title tags, URLs, and image/file names on the page. Don't go overboard with this tactic, and never try to hide text (by making it the same color as the background or using CSS tricks). Even if the search engines can't detect this automatically, a competitor can easily report your site for spamming and have you de-listed entirely.

Along with making text visible, it's important to remember that search engines measure the terms and phrases in a document to extract a great deal of information about the page. Writing well for search engines is both an art and a science (as SEOs are not privy to the exact, technical methodology of how search engines score text for rankings), and one that can be harnessed to achieve better rankings.

In general, the following are basic rules that apply to optimizing on-page text for search rankings:

• Make the primary term/phrase prominent in the document - Measurements like keyword density are useless (see kw density myth thread), but general frequency can help rankings.

• Make the text on-topic and high quality - Search engines use sophisticated lexical analysis to help find quality pages, as well as teams of researchers identifying common elements in high quality writing. Thus, great writing can provide benefits to rankings, as well as visitors.

• Use an optimized document structure - The best practice is generally to follow a journalistic format wherein the document starts with a description of the content, then flows from broad discussion of the subject to narrow. The benefits of this are arguable, but in addition to SEO value, they provide the most readable and engaging informational document. Obviously, in situations where this would be inappropriate, it's not necessary.

• Keep text together - Many folks in SEO recommend using CSS rather than table layouts in order to keep the text flow of the document together and prevent the breaking up of text via coding. This can also be achieved with tables - simply make sure that text sections (content, ads, navigation, etc.) flow together inside a single table or row and don't have too many "nested" tables that make for broken sentences and paragraphs.

Keep in mind that the text layout and keyword usage in a document no longer carries high importance in search engine rankings. While the right structure and usage can provide a slight boost, obsessing over keyword placement or layout will provide little overall benefit.

Information Architecture

The document and link structure of a website can provide benefits to search rankings when performed properly. The keys to effective architecture are to follow the rules that govern human usability of a site:

• Make Use of a Sitemap - It's wise to have the sitemap page linked to from every other page in the site, or at the least from important high-level category pages and the home page. The sitemap should, ideally, offer links to all of the site's internal pages. However, if more than 100-150 pages exist on the site, a wiser system is to create a sitemap that will link to all of the category level pages, so that no page in a site is more than 2 clicks from the home page. For exceptionally large sites, this rule can be expanded to 3 clicks from the home page.

• Use a Category Structure that Flows from Broad > Narrow - Start with the broadest topics as hierarchical category pages, then expand to deep pages with specific topics. Using the most on-topic structure tells search engines that your site is highly relevant and covers a topic in-depth.

Canonical Issues & Duplicate Content

One of the most common and problematic issues for website builders, particularly those with larger, dynamic sites powered by databases, is the issue of duplicate content. Search engines are primarily interested in unique documents and text, and when they find multiple instances of the same content, they are likely to select a single one as "canonical" and display that page in their results.

If your site has multiple pages with the same content, either through a content management system that creates duplicates through separate navigation, or because copies exist from multiple versions, you may be hurting those pages' chances of ranking in the SERPs. In addition, the value that comes from anchor text and link weight, through both internal and external links to the page, will be diluted by multiple versions.

SEO Specification with Images

The Keyword in the name of the image
when naming an image the use of the keyword in the image name is beneficial. This can be helpful for image searches on an engine, as well as to help the engines to understand the idea that an image may be trying to provide and it may provide a better understanding of the pages overall theme. So, pirates-caribbean-dead-mans-skull.jpg would be an improvement if the old file name was skull.jpg. (No, .gif or .jpg does not matter, so use the image format that makes sense for your image.)

Place the image caption next to the image
Place a caption next to the image, with the keyword in close proximity to the image on the site.

Place the keyword in the text content that surrounds the image
If the image is placed in the body, and surrounded by text content having the keyword physically close to the image will also have benefits.

Use Alt tags
The use of Alt tags as part of the site design is important. While it is postulated by many SEOs that search engines rarely use Alt tags purely for ranking purposes, many agree that it more likely that Alt tags are used by search engines to gain a better understanding of a page’s target keywords or theme.

Use Keywords in anchor text
Anchor text is the visible text that is displayed as part of the url, this is often referred as link text as well. An example of anchor or link text is contained in a link back to this article using text like this SEO for Images, which is preferred over non generic.

While these 6 ideas are important parts of site optimization for images, the first one is very important for over all website optimization. Whenever possible the design of a site should include text content for the engines to digest. Even the use of buttons can be improved by positioning the keyword as part of the anchor text over the buttons image using cascading style sheets.

ALT attribute is important part of search engine optimization. It describes your image to search engine and when a user searches for a certain image this is a key determining factor for a match.

TITLE attribute play lesser role but is important for visitors as this text will automatically appear in the tooltip when mouse is over the image.

1. How Search Engines Work

The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.

Crawler-Based Search Engines

Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.

If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Human-Powered Directories

A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.

Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.

Search engines have a short list of critical operations that allows them to provide relevant web results when searchers use their system to find information.

1. Crawling the Web
   Search engines run automated programs, called "bots" or "spiders", that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web. Estimates are that of the approximately 20 billion existing pages, search engines have crawled between 8 and 10 billion.
2. Indexing Documents
   Once a page has been crawled, its contents can be "indexed" - stored in a giant database of documents that makes up a search engine's "index". This index needs to be tightly managed so that requests which must search and sort billions of documents can be completed in fractions of a second.
3. Processing Queries
   When a request for information comes into the search engine (hundreds of millions do each day), the engine retrieves from its index all the document that match the query. A match is determined if the terms or phrase is found on the page in the manner specified by the user.
4. Ranking Results
   Once the search engine has determined which results are a match for the query, the engine's algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query. They sort these on the results pages in order from most relevant to least so that users can make a choice about which to select.

1. Speed Bumps & Walls

Certain types of navigation may hinder or entirely prevent search engines from reaching your website's content. As search engine spiders crawl the web, they rely on the architecture of hyperlinks to find new documents and revisit those that may have changed.

In the analogy of speed bumps and walls, complex links and deep site structures with little unique content may serve as "bumps." Data that cannot be accessed by spiderable links qualify as "walls."

Possible "Speed Bumps" for SE Spiders:

• URLs with 2+ dynamic parameters; i.e. http://www.url.com/page.php?id=4&CK=34rr&User=%Tom% (spiders may be reluctant to crawl complex URLs like this because they often result in errors with non-human visitors)
• Pages with more than 100 unique links to other pages on the site
• Pages buried more than 3 clicks/links from the home page of a website
• Pages requiring a "Session ID" or Cookie to enable navigation
• Pages that are split into "frames" can hinder crawling and cause confusion about which pages to rank in the results.

Possible "Walls" for SE Spiders:

• Pages accessible only via a select form and submit button
• Pages requiring a drop down menu (HTML attribute) to access them
• Documents accessible only via a search box
• Documents blocked purposefully (via a robots meta tag or robots.txt file
• Pages requiring a login
• Pages that re-direct before showing content (search engines call this cloaking or bait-and-switch and may actually ban sites that use this tactic)

2. Measuring Relevance and Popularity

Relevance - the degree to which the content of the documents returned in a search matched the user's query intention and terms. The relevance of a document increases if the terms or phrase queried by the user occurs multiple times and shows up in the title of the work or in important headlines or subheaders.

Popularity - the relative importance, measured via citation (the act of one work referencing another, as often occurs in academic and business documents) of a given document that matches the user's query. The popularity of a given document increases with every other document that references it.

In document analysis, search engines look at whether the search terms are found in important areas of the document - the title, the meta data, the heading tags, and the body of text content. They also attempt to automatically measure the quality of the document.

In link analysis, search engines measure not only who is linking to a site or page, but what they are saying about that page/site. They also have a good grasp on who is affiliated with whom (through historical link data, the site's registration records, and other sources), who is worthy of being trusted (links from .edu and .gov pages are generally more valuable for this reason), and contextual data about the site the page is hosted on (who links to that site, what they say about the site, etc.).

Link and document analysis combine and overlap hundreds of factors that can be individually measured and filtered through the search engine algorithms (the set of instructions that tells the engines what importance to assign to each factor).

3. Information Search Engines Can Trust

As search engines index the web's link structure and page contents, they find two distinct kinds of information about a given site or page –

A. Attributes of the page/site itself and

B. Descriptives about that site/page from other pages.

The theory goes that if hundreds or thousands of other websites link to you, your site must be popular, and thus, have value. If those links come from very popular and important (and thus, trustworthy) websites, their power is multiplied to even greater degrees.

If, on the other hand, the links that point to you are from low-quality, interlinked sites or automated garbage domains (aka link farms), search engines have systems in place to discount the value of those links

Here's a small list of the most important factors search engines look at when attempting to value a link:

The Anchor Text of Link

Global Popularity of the Site

Popularity of Site in Relevant Communities

Text Directly Surrounding the Link –

Subject Matter of the Linking Page

The Anatomy of a HyperLink

Best Practice for creating Hyperlinks:

· Pay attention to the text of a link

· Don’t use scripted links

· Try to avoid “Dynamic” links

Building up the internal links in your site

This should not be over-looked. A well linked site is easier to use, and much easier for spiders to determine what the key information in the site is.

1. Cross-reference sensibly

If you have a well-planned and well-organised web site with pertinant information then it makes sense to cross-reference.

2. Use a site map

A site map gives a spider a good overview of all the content on the site allowing both spiders and human users to see what is going on. Google recommends that a site map should not be more than 100 entries long - if it is then consider splitting it up.

3. Don’t over-do it

If you add too many links the page becomes unreadable, both for a human and a spider. You will run the risk of being interpretted as spam.

Best Practices for Images.

The Keyword in the name of the image
When naming an image the use of the keyword in the image name is beneficial. This can be helpful for image searches on an engine, as well as to help the engines to understand the idea that an image may be trying to provide

Place the image caption next to the image
Place a caption next to the image, with the keyword in close proximity to the image on the site.

Place the keyword in the text content that surrounds the image
If the image is placed in the body, and surrounded by text content having the keyword physically close to the image will also have benefits.

Use Alt tags
The use of Alt tags as part of the site design is important. While it is postulated by many SEOs that search engines rarely use Alt tags purely for ranking purposes, many agree that it more likely that Alt tags are used by search engines to gain a better understanding of a page’s target keywords or theme.

Use Keywords in anchor text
Anchor text is the visible text that is displayed as part of the url, this is often referred as link text as well. An example of anchor or link text is contained in a link back to this article using text like this SEO for Images, which is preferred over non generic, non-SEO link text like a click here text link.

Paid Placement and Secondary Sources in the Results

There are man ways like Adwords and other by which you can have

SEO done.

Importance of article submission in Search Engine Optimization (SEO)

For writing an article we must understand the services provided by the site. A fantastic way to entice search engines is to write Search Engine Optimization (SEO) friendly. Article writing and submission services have become more important than ever. Write unique, relevant and keyword rich articles for your site. Submit to article sites with a high page rank. We should know who all the users of the site are. This will attract targeted traffic to your website. You will be able to improve your web presence and search engine ranking. We must include title and keywords that the users will search for like best medicine for headache if we are talking about paracetamol.

After which we say how the medicine will cure your headache. Article writers don’t just write on a single domain. It is not necessary that the article writers should be expert in any field.

Things to remember in Search Engine Optimization (SEO)

1. Understand what websites are doing

2. Who are the users?

3. Think in place of those users (keywords)

4. Keywords are given as title

Benefits of submitting article

• · Advertising
• · Bring traffic to your site
• · Generate sales and leads without having a site
• · Massive exposure to millions of visitors
• · Reach the unreachable
• · Get continuous traffic to your website for years

Tips for article submission

• Confused on where to submit the articles as well as where to submit the articles. Reality is the platform used to submit the articles is not as important as the process.
• A proper strategy while submitting the articles. Submission of articles to less popular directories can be a better strategy
• Instead of submitting your articles to hundred of article directories using automation tools to speed up the submission process is more beneficial for anyone using the article submission services.

When you write Search Engine Optimization(SEO) driven relevant articles the next step is to submit these articles either using article submission software or through article marketing services. Articles can be posted in the article directories by article submission software which is the easiest and fastest method of article submission. It is less expensive and less time-consuming.

There are many advantages and uses of publishing articles on the Internet. Through the means of articles the visitors get to know about an entrepreneur’s business. You can spread a word about your enterprise through the articles. It enables a marketer to establish the reputation as an expert in his field. It also enhances the brand recognition of the company in the market. As anyone can have access to internet, marketer can fetch the customers from any part of the world. This takes the business of the entrepreneur at an international level. If the articles are keyword rich you can allure maximum targeted traffic to your site.

Article submission refers to the submission of articles to the article directories to get hyperlinks from websites who wants to publish the content. Article Submissions is now one of the most popular means of promoting your website and it is an effective way to make your website search engine friendly. It is a page optimization of your site to increase the website traffic and to get higher rankings in the search engines. People visit a website as they want to get some information from it. If your website is without any information it makes no sense to expect a huge traffic to your site. Write the articles by keeping your keywords in mind.

Article submission is one of the most crucial roles of an SEO. The SEO needs to search for different article directories where the article can be posted. Your website speaks about your organization. An attractive looking website has no value if it doesn't have unique and engaging content. It is of no use if it is not successful in highly attractive search engines. A fantastic way to attract search engines is to write SEO friendly articles and submit them to quality search engines.

Article submission increases traffic to your site, not to mention number of one way links you get from relevant sites. Designing a website is not just important. You have done a good design for your website, but a good design is not enough important to sell your product. People want information, so it is very important that you have much content on your website. You could also write useful and related articles that can help your site visitors.

These are the points to keep in mind while writing an article:-

• Give a good title to your Article.

• The body of the article should provide disclosed information.

• Targeted keywords have to be added at the right places.

• Use keywords at least 4% to 5% (i.e. 10 to 15) in the article to make it search engine friendly

• Leave a link here pointing back at your website.

• Once the article is written you need to submit them to article directories

More number of submissions would mean more links to your website, thereby improving its page rank in search engine results. You can assure that you will attract targeted traffic to your website. You will be able to improve your web presence and search engine ranking.  You will be able to reach out to prospective clients.

What is Blog?

Blog is something like anything, your personal feelings, news, opinions, ideas, your personal experience, you are talking about your topics, saving your learning’s, anything it could be anything whatever you putting on the internet. Something you like foot ball, you like cricket, you like eating, sharing your experience, you travel to India or any other countries sharing these experiences may be technical and you wanted to write something about. Anything you write it yourself that is your content. Remember there is different article and blogs. Article is something like writing for others. Blog is something you writing for yourself.

Generally, these are structured elements, frequently updated and organized in a decent manner. The power of the content rests solely in the hands of the owner. A forum is a potent tool to communicate, collaborate and interact with the fellow participants. This communication may include any and many sectors or fields.

Sharing with other users letting them know, you are exposing your scales this is where I am been, this is what I know, this is what I’ve been doing. People are spending more time on internet. So internet what they’re doing is they are chatting, social networking, sharing experiences with other people over the internet.

Why blog submission is important for Seo?

You may not think that this is important, but in reality it is. By having clear and SEO content, your blog will also rank higher when it comes to submission. Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic. Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link, back to the other main pages.

Blog is something written by each individuals and Google thinks whatever you have written supposing you’re sharing your experience, your feelings, talking about everything, that is the true experience its not the false experience. Talking about travel, review of the product, economic and finance and all, so Google thinks this is the public view. Wherever there is a public view that seems famous. How people get famous, because public knows. Similar like that Google thinks if majority of the bloggers who write their own experience, economics, travel, food anything technical. That is the best and true review not the false review. That’s the reason blog submission is very much important

Blogs are the effective way to generate traffic as well as boost your website page rank and back links. Blog Submission also helps to keep in touch with the user and customer. You have a blog and also you are good blog poster, but do not have enough readers to read your blog. Submission of blogs in reputable blog directories will increase the visibility and also improves the ranking of the website in different search engines.

.           Once we do the blog submission Google will deduct the pages easily and rate your website which you’re talking about very good. Google will understand the blogs and try to understand what we are talking about. If you’re talking about review of your website they will understand. By this they will give you some values. Google think people views are most important and blogs are people’s personal experience, thinking’s, technical expertise, economical expertise, travel experience and all are the true experience not the fake experience. So they give value to the people. So now blog submission is very much important.

Advantages of Blog Submission:

Blog submission makes the blog popular..

Blog submissions increase the number of readers and followers of the blog.

Blog submission generates traffic towards the blogs.

Blogs can build the profile of the writer, showcasing the organization as having talent and expertise.

Freedom of speech

Share knowledge and experience with other people

Make friends online

Disadvantages of blogs:

1. Most people don’t have very much to say that’s interesting, they are unable to write down their ideas in a compelling and clear manner.
2. People who have most time to write have least to say, and the people who have most to say don’t have enough time to write it.
3. Blogs are easy to start and hard to maintain
4. As a result, many blogs are not updated, thus damaging rather than enhancing the reputation of the organization.
5. Need to keep it constantly updated otherwise you lose potential readers

2010 SEO Checklist
2009 saw a lot of exciting changes and additions to the world of online marketing and search engine optimization. Some important events that took place were the launch of BING, announcement of Google Caffeine, the merger of Yahoo and Microsoft search. 2010 will see real time web emerging which will become more popular than the traditional methods of optimization.

Following is the list of pointers to get your website on top, reach out to potential customers and ensure brand visibility in 2010.

1. Decrease Webpage Load Time. Google's Matt Cutts recently hinted that the load time of a website may affect its ranking in the search engines. That is, the faster a website loads, the better its chances to rank well for its niche keywords. Website load time is touted as the next big step towards improved rankings. The pre-requisites to a good webpage load time are; reputable web host and fast internet connection.

2. Get Listed in Google Local Search. Getting listed in Google Local Search ensures brand visibility in front of visitors from the nearby places. It has been proven that the number of visitors to a website increase exponentially when listed in local search results. The reason being, a customer will always prefer to purchase a quality product which is easily available in his or her vicinity rather than order it from another unfamiliar city or state.

3. Get Involved in Social Media. Social Media is the flavor of the season and in 2010 organizations are going to actively engage in conversation and social networking and reach out to their potential customers. Social Media Marketing is a must for every organization as it helps create brand awareness and build relationships with consumers in the highly competitive market. Micro targeting and Personalization will be the keywords in 2010.

4. Optimize Your Website Mobile Users. With and ever increasing number of people tweeting and using Facebook from their mobile devices, a lot of organizations are now finally paying attention to how their websites appear on mobile phones. You can have your website appear on the mobile under the same URL or have a special domain for the same. The most common way is to have the domain name as mobile.websitename.com.

5. Apply Web Analytics to its full potential. There are hundreds of web analytics tools in the market which provide a mountain of data pertaining to the visitor's usage. Some of the most well known web analytics tools are Omniture, Google Analytics and Yahoo! Web Analytics etc. Web Analytics tools can answer the "how" but not the "why". That is, you can find out how many visitors checked the product catalogue webpage, but not the answer to, why the visitors didn't place an order for the product. Organizations need to dissect the data from web analytics tools and successfully apply its learning's to enhance their visitors experience and in turn increase sales revenues.

In 2010 companies must go beyond organic search engine optimization by integrating social media marketing and optimizing their websites for mobile users.

Reference: http://www.site-reference.com/articles/Search-Engines/2010-SEO-Checklist.html