Pay Per Click Management

PPC or Pay Per Click is a method of advertising on the web where the advertiser pays the search engine each time a visitor clicks on the displayed link. A system of bidding is employed in PPC where the advertiser can decide how much he will be bidding on the basis of the rank he wants his website to attain on the search engine display page.

 

 

 

PC or Pay Per Click is a method of advertising on the web where the advertiser pays the search engine each time a visitor clicks on the displayed link. A system of bidding is employed in PPC where the advertiser can decide how much he will be bidding on the basis of the rank he wants his website to attain on the search engine display page.

Google Adwords, Yahoo! Search Marketing and Microsoft adCenter are the three major PPC engines. Our PPC Management Service essentially consists of following salient features. These features will provide comprehensive overview of your PPC campaigns. The most popular Pay Per Click engines are Google Adwords, Yahoo! Search Marketing & Microsoft adCenter.

Effective PPC management requires a dedicated effort, in-depth market research, and industry knowledge which we are proud of. We manage ad campaigns, select the right keywords, and help our clients in setting up the right bid. Once we submit the PPC campaign to search engines, we keep a thorough monitoring to make necessary changes so that it is never heavy on your pockets.

cmsGalaxy, we follow a PPC Management (Pay per Click Advertising) methodology that is designed to help clients achieve their Search Engine Marketing goals.Our expert PPC bidding management services are customized individually for all the major search engines. Thats because we understand that success in Pay Per Click (PPC Advertising) depends on applying search engine specific principles and techniques. Our PPC management services impart complete focus on all the major search engines, we have formulated individual procedural guidelines for undertaking PPC advertising in Google, Yahoo and MSN.

PPC management methodology

We at cmsGalaxy fully understand that good return on investment (ROI) is the most important goal with PPC campaign management. After all, each click costs money. We have fine tuned our PPC campaign methodology to high levels of refinement, to ensure good ROI.

  • Picking up the right targeted keywords for PPC Campaigns
  • Development of attention grabbing creatives like titles and description for the PPC Ads creation
  • Sticking to an upper bid limit, we don’t believe in getting into bid wars as they can lead to a decrease in ROI
  • Maintaining the cost per click (CPC) at low levels by focusing on less competitive yet targeted keywords.
  • Tracking the campaign results on a daily basis. With focus on the major variables like click through rate (CTR) and cost per click (CPC)
  • Updating the client about the progress of his campaign. We believe in being in-sync with the client’s expectations.

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