Pay-Per-Click Management
Paid search campaign setup and management, run against the numbers that matter to your business rather than to the dashboard.
Who this is for
Businesses that need traffic now, that can measure what an enquiry or sale is worth, and whose site converts the visitors it already gets.
What you get
- Account and campaign structure built to be managed, not just launched
- Keyword research including the negatives that stop wasted spend
- Ad copy and landing-page recommendations
- Conversion tracking configured before spending starts
- Ongoing bid, budget and query management
- Reporting on cost per enquiry, not just clicks
What this does not include
- Advertising spend, which you pay the platform directly
- Landing page build, unless added as web development
- Any guarantee of cost per click or conversion — both are auction-driven
What paid search does
You bid to appear for a search, and you pay when someone clicks. Traffic starts when you switch it on and stops when you switch it off. That immediacy is the whole point, and also the whole risk.
Tracking comes before spending
A campaign without conversion tracking can be reported on but not improved. You will know what you spent and how many clicks it bought, and nothing about which of those clicks was worth anything.
So tracking is configured first. It is not an optimisation to get to later.
Where the money is usually wasted
No negative keywords. Paying for searches that were never going to convert.
One ad group for everything. Ads too general to match what anyone actually typed.
Sending clicks to the home page. The visitor has to find what they searched for a second time, and many will not.
Optimising to clicks. Cheaper clicks are easy to buy. Cheaper enquiries are the point.
What we report
Cost per enquiry and cost per sale where it can be tracked, alongside spend. Clicks and impressions are context, not the result.
Frequently asked questions
How much should we spend?
Enough to gather data in your market, which depends on what a click costs there and how often visitors convert. We would rather work that out with you than name a figure before seeing the account.
Is PPC better than SEO?
They do different jobs. Paid search produces traffic immediately and stops when you stop paying. Organic search takes months and persists. Most businesses need both, usually paid first while organic builds.
Why set up tracking before spending?
Because without it you learn what you spent and not what you got. Campaigns run without conversion tracking cannot be optimised, only reported on.
Do you charge a percentage of spend?
Fee structure is agreed with you. Ask about it directly — a percentage of spend rewards spending more, which is worth understanding whoever you use.
Last reviewed 2026-08-30 by Rajesh.
Talk to us about Pay-Per-Click Management
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